SUSTAINABLE
Under fair conditions, all OULA garments are Made in the USA, which results in a smaller carbon footprint. Our fabric dresses are hand-cut and sewn and our knits are 3D printed and hand finished. Our goal is to make classic, practical pieces from comfortable, durable fabrics that will last a lifetime and never end up in a landfill. OULA is wearable art that you will cherish forever. We globally source African Wax Fabric, merino wool and vintage dead stock textiles globally for our limited edition and small batch runs. Perfect for travel, OULA is functional, lightweight, packable, and wrinkle-resistant.
TRANS-SEASONAL
OULA focuses on wearability and the perfect fit. We create trans-seasonal contemporary garments that exude simplistic ease and complement busy lifestyles. When you wear OULA the whole year, through each of the seasons, your purchase speaks more to longevity and value than fast fashion. OULA is versatile and, based on your personal style, can be worn to work, dinner, or vacation.
AESTHETIC INFLUENCE
Vibrant colors and patterns are OULA’s signature. Our visual language is inclusive and historically dynamic. We believe style can liberate and empower and our design ethos is particularly influenced by the Black Is Beautiful movement which reached its peak from 1962-1979. Black Joy is our aesthetic and our promise for all to celebrate. OULA inspires iconic natural beauty in numerous manifestations. We offer styles XS-XL and spend a great deal of time fitting our designs on different body types in a range of 5’3-5’10.
OUR FOUNDER AND CEO
Our founder and CEO, Erika Dalya Massaquoi, is a globetrotter and owns a closetful of vintage from around the world; hence, the elevated retro vibe of OULA that reminds us of the fashion feel of the 60s and 70s. A contemporary art curator and former Assistant Dean at the Fashion Institute of Technology in NYC, Massaquoi also worked as a fashion journalist and professor. OULA draws inspiration from the art of foreign and experimental film as Massaquoi also holds a Ph.D. in Cinema.
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SUSTAINABLE
Under fair conditions, all OULA garments are Made in the USA, which results in a smaller carbon footprint. Our fabric dresses are hand-cut and sewn and our knits are 3D printed and hand finished. Our goal is to make classic, practical pieces from comfortable, durable fabrics that will last a lifetime and never end up in a landfill. OULA is wearable art that you will cherish forever. We globally source African Wax Fabric, merino wool and vintage dead stock textiles globally for our limited edition and small batch runs. Perfect for travel, OULA is functional, lightweight, packable, and wrinkle-resistant.
TRANS-SEASONAL
OULA focuses on wearability and the perfect fit. We create trans-seasonal contemporary garments that exude simplistic ease and complement busy lifestyles. When you wear OULA the whole year, through each of the seasons, your purchase speaks more to longevity and value than fast fashion. OULA is versatile and, based on your personal style, can be worn to work, dinner, or vacation.
AESTHETIC INFLUENCE
Vibrant colors and patterns are OULA’s signature. Our visual language is inclusive and historically dynamic. We believe style can liberate and empower and our design ethos is particularly influenced by the Black Is Beautiful movement which reached its peak from 1962-1979. Black Joy is our aesthetic and our promise for all to celebrate. OULA inspires iconic natural beauty in numerous manifestations. We offer styles XS-XL and spend a great deal of time fitting our designs on different body types in a range of 5’3-5’10.
OUR FOUNDER AND CEO
Our founder and CEO, Erika Dalya Massaquoi, is a globetrotter and owns a closetful of vintage from around the world; hence, the elevated retro vibe of OULA that reminds us of the fashion feel of the 60s and 70s. A contemporary art curator and former Assistant Dean at the Fashion Institute of Technology in NYC, Massaquoi also worked as a fashion journalist and professor. OULA draws inspiration from the art of foreign and experimental film as Massaquoi also holds a Ph.D. in Cinema.
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SUSTAINABLE
Under fair conditions, all OULA garments are Made in the USA, which results in a smaller carbon footprint. Our fabric dresses are hand-cut and sewn and our knits are 3D printed and hand finished. Our goal is to make classic, practical pieces from comfortable, durable fabrics that will last a lifetime and never end up in a landfill. OULA is wearable art that you will cherish forever. We globally source African Wax Fabric, merino wool and vintage dead stock textiles globally for our limited edition and small batch runs. Perfect for travel, OULA is functional, lightweight, packable, and wrinkle-resistant.
TRANS-SEASONAL
OULA focuses on wearability and the perfect fit. We create trans-seasonal contemporary garments that exude simplistic ease and complement busy lifestyles. When you wear OULA the whole year, through each of the seasons, your purchase speaks more to longevity and value than fast fashion. OULA is versatile and, based on your personal style, can be worn to work, dinner, or vacation.
AESTHETIC INFLUENCE
Vibrant colors and patterns are OULA’s signature. Our visual language is inclusive and historically dynamic. We believe style can liberate and empower and our design ethos is particularly influenced by the Black Is Beautiful movement which reached its peak from 1962-1979. Black Joy is our aesthetic and our promise for all to celebrate. OULA inspires iconic natural beauty in numerous manifestations. We offer styles XS-XL and spend a great deal of time fitting our designs on different body types in a range of 5’3-5’10.
OUR FOUNDER AND CEO
Our founder and CEO, Erika Dalya Massaquoi, is a globetrotter and owns a closetful of vintage from around the world; hence, the elevated retro vibe of OULA that reminds us of the fashion feel of the 60s and 70s. A contemporary art curator and former Assistant Dean at the Fashion Institute of Technology in NYC, Massaquoi also worked as a fashion journalist and professor. OULA draws inspiration from the art of foreign and experimental film as Massaquoi also holds a Ph.D. in Cinema.
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