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My partner and I have been serial entrepreneurs for a while. We would always think of new business ideas and then quickly brainstorm and register a domain name (or two, or three) so that we could launch the venture later. Of course we had many more names than we had time to build products or start companies! So when our friends started their own ventures, we recommended they check out our “bucket" of names. They were excited to find just the right name, which enabled them to get started right away on building their brand. We couldn't have been more thrilled.

And our next thought was: "What if we opened this up to everyone?".

We certainly had the domains, but could we really make a brand shopping experience fast, easy and affordable? We had built great brands in the past, but we didn't come from the branding industry. Did we really have the types of names people were looking for? Well, we made sure of it by spending months researching what truly makes a domain name brandable. Then we spent even more time going through all our names and classifying them by these criteria, so that we could price them according to their brand value, and make them easy to find and visualize.

We launched BrandBucket in 2007 and after our first few sales we got great feedback from people who told us how easy we made the domain search process for them.