6 Examples of Outdoor, Sports, and Adventure Brands Designed Right

Savvy outdoor brands have been focusing on reinvigorating their online presence and increasing their marketing awareness with the right budget to capitalize on this trend. Ready for this? Below we'll dive into outdoor brands in the adventure space and beyond.

1 Bushnell

Immediately after the site loads, you'll see dynamic images showcasing hunting and camping accessories. The homepage also uses a carousel to entice potential customers. However, it's not necessarily Bushnell's vivid images that keep customers coming back, but the way they communicate with them.

Bushnell adds value to the customer experience by educating customers. They offer quizzes and buying guides so customers are never disappointed with their purchase.

Bushnell also works with different charities such as Folds of Honor and Project Childsafe so that customers understand that their purchase helps the company give back to the community. Giving back reinforces the company's values and shows that the company cares about its customers and their safety.

2 Patagonia

Patagonia's approach is a little different. Instead of simply featuring the company's history on their "About Us" page, they put the company's history at the forefront so that every customer has the opportunity to read it. Doing so provides insight into the company's values, mission, and overall growth.

Not to mention, it helps customers understand the company's experience, knowledge, and credibility. These qualities are very important to customers. After all, consumers want to buy from a company that is not only trustworthy but also meets their hiking and backpacking needs.

Additionally, the way Patagonia uses its platform to promote these charities is ingenious. To eliminate fashion waste, they have created a program called worn wear, where customers can purchase slightly used clothing at discounted prices.

These garments include mountain biking essentials, outdoor sportswear, and even caravanning clothing. This helps customers with limited funds to get quality outerwear without having to pay full price.

As a result, Patagonia has incorporated its mission of cleaning up the environment directly into the shop. As a result, they have increased their customer base, improved customer loyalty, and even enhanced customer retention.

3 Race Wax

After pressing enter, you will be taken to a bright and attractive page. You will immediately see several options to shop or learn more about the company.

Race Wax does something that many companies don't do, and that is to involve the customer in the buying process. Race Wax informs the consumer about the type of wax, how to use it, tips on how to use it, and more. In this way, Race Wax is not just a shop, but a trusted source of wax.

For them, this paid off big time; by involving the customer, the consumer trusts that the brand is an expert in the field. With instructional videos and step-by-step instructions, consumers are less likely to look elsewhere for information. This improves customer retention and increases customer satisfaction and customer loyalty.

Race Wax even offers mobile resources where skiers can recommend their favorite purchases to friends. These resources essentially drive sales and allow customers to organically promote the company to others.

In turn, Race Wax thrives on customer reviews, engagement, and overall customer support. Because customers are more engaged with the company, Race Wax doesn't have to spend huge amounts of money on advertising; they simply rely on good word-of-mouth from their loyal customers.

4 Ride Snowboards

With immersive snowboarding videos, this site captures your attention the moment you enter the page. Unlike other sites that rely on photos to attract attention, Ride uses video footage to engage its audience and get them interested in adventure sports.

The Ride even uses video beyond the homepage. For example, each product page has a video about the product that explains the materials, and features, and compares it to other products.

Ride has cleverly designed its product pages to give customers information about the product and make them feel like they are experiencing the product for themselves. This way, customers don't leave the site with potential questions or concerns.

After all, the product pages are accompanied by a variety of images, detailed specifications, technical information, and size charts. There are even customer reviews on each product page to help customers determine if the product is right for them.

Unlike other companies, Chase ensures that customers have all the necessary information to make an informed purchasing decision. As a result, they are seen as experts in their field and can be trusted. As a result of this reputation, Ride has seen an increase in sales and customer loyalty.

5 Moment Surf Co

As soon as you enter the website, you'll be greeted by photos of local beach life and waves, as well as the company's most popular items. There's even a picture carousel on the homepage to immerse potential customers in the great outdoors.

What makes Moment Surf Co stand out, however, is that they use real photos of everyday people surfing, sitting on the beach, and taking surf lessons to showcase their products. This no-frills approach to photography makes the brand more authentic and believable.

Not to mention, it ensures that the brand is relatable. Showcasing people who are young, old, skinny, or curvy, makes the brand feel less manufactured and more community-driven.

Moment Surf Co is more than just a brand, it prides itself on being a community. They post informative tips on their website, including how to choose gear, what lessons to take, and the best places to fish and surf.

By being inclusive and involving customers throughout the process, the brand comes across as approachable and approachable. As a result, sales have increased and customer retention is at an all-time high.

6 Biolite

Biolite is very simple compared to other websites, but that's what makes it so successful. With a single photo on the homepage and links to off-road and cooking products, the site doesn't force adverts down your throat.

Instead, it informs consumers about its mission and core values. Biolite displays information about how many people they help, statistics on how they protect the environment, and how they help others save money. By displaying this information front and center, it shows consumers the benefits that the product and company can bring to the community.

Thus encouraging customers to buy their products so that they can help the planet and protect their communities. Instead of showing immersive videos and making the company look like a community, Biolite focused on consumers' ethical and philanthropic preferences.

They recognized that people would buy more products from companies with similar philosophies. By showcasing their charitable behavior, they know they will increase sales and customers will remain loyal to the company because of their good deeds.

They're using the Shopify platform, so you know they're taking advantage of the high-converting checkout process and the ease of use on the admin side.