Nordic Pure is the industry leader in the heating and air conditioning filtration market. Consumers in North America believe that their high quality, innovative air filter products improve indoor air quality in homes, commercial buildings, hospitals, and manufacturing facilities. Their focus on the establishment of the company was wholesale distributor relationships, but within a few years, this situation changed very quickly. In 2004, they opened an online store to sell products directly to the public. In their store, they sell premium filters at affordable prices to consumers and wholesalers. Nordic Pure knows that air filters are used in a wide range of applications – they listen to their customers' needs and are committed to developing new products that meet their customers' needs. Key examples of this innovation include becoming the first manufacturer to introduce innovative folding carbon filters into the retail market and creating environmentally friendly product lines made from recyclable materials.
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