AND1 began in the summer of ’93 in Philadelphia as a graduate school project of Jay Coen Gilbert, Seth Berger, and Tom Austin who were selling t-shirts out of the backseat of their cars.
The brand was founded with an aggressive, street ball, in-your-face attitude using basketball trash talk slogans on t-shirts, like "Pass. Save yourself the embarrassment." AND1 marketed itself towards the “ballers," those who hone their craft on the streets and always think they’re the best players on the court.
The AND1 brand got off to a quick start as the trash talk t-shirts sold to Foot Locker and reached 1,500 stores nationwide by the second year.
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AND1 began in the summer of ’93 in Philadelphia as a graduate school project of Jay Coen Gilbert, Seth Berger, and Tom Austin who were selling t-shirts out of the backseat of their cars.
The brand was founded with an aggressive, street ball, in-your-face attitude using basketball trash talk slogans on t-shirts, like "Pass. Save yourself the embarrassment." AND1 marketed itself towards the “ballers," those who hone their craft on the streets and always think they’re the best players on the court.
The AND1 brand got off to a quick start as the trash talk t-shirts sold to Foot Locker and reached 1,500 stores nationwide by the second year.
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AND1 began in the summer of ’93 in Philadelphia as a graduate school project of Jay Coen Gilbert, Seth Berger, and Tom Austin who were selling t-shirts out of the backseat of their cars.
The brand was founded with an aggressive, street ball, in-your-face attitude using basketball trash talk slogans on t-shirts, like "Pass. Save yourself the embarrassment." AND1 marketed itself towards the “ballers," those who hone their craft on the streets and always think they’re the best players on the court.
The AND1 brand got off to a quick start as the trash talk t-shirts sold to Foot Locker and reached 1,500 stores nationwide by the second year.
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