There's more to life than what's in front of you, and there's also toilet paper

In 1857, American inventor Joseph Gayety invented a square of tissue paper designed to wipe your buttocks, coated with Aloe Vera liquid as a way of promoting the idea that such toilet paper could prevent hemorrhoids, but unfortunately, his paper didn't sell well.

Seth Wheeler of New York invented and applied for a patent for rolled toilet paper. 1890, the United States Scott Paper Company popularized the concept of rolled toilet paper among the general public, established a stable supply and marketing network, began mass production of rolled toilet paper, and became popular in industrialized countries, while the popularity of bathroom toilets played a catalytic role in the development of water-soluble and better toilet paper.

In a way, toilet paper is a sign of consumerism. When toilet paper becomes popular and more high-end, it means that people have free money in their hands, have strong consumer demand, and are pursuing a better lifestyle. We concluded that Unilever's Seventh Generation 100% Recycled Ultra Soft & Strong Bath Tissue and Procter & Gamble's Charmin Ultra Strong are the products most likely to please most people. Amazon Presto! Ultra Soft Toilet Tissue is our budget choice, perfect for those looking for toilet paper that's soft enough to be used at a lower cost.

Seventh Generation 100% Recycled Ultra Soft & Strong Bath Tissue

Seventh Generation 100% Recycled Ultra Soft & Strong Bath Tissue is made from 100% recycled materials, but you'd never know it from the look and feel of this soft, strong, and lint-free toilet paper. It is priced comparably to traditional paper and is a consistent favorite among most buyers.

About this item:

• Seventh-generation, 2-ply tissue that's soft and strong
• Chlorine-free, made from 100% recycled paper with no added dyes, inks, or fragrances
• Septic-safe toilet paper bath tissue
• RV toilet paper: bath tissue compatible with low-flow toilets in RVs and campers

Charmin Ultra Strong

Charmin Ultra Strong is a strong, low-linting, ready-to-use toilet paper that is slightly better than Seventh Generation toilet paper. However, Charmin Ultra Strong toilet paper is typically more expensive than Seventh Generation toilet paper, and it is not made from sustainable or recyclable materials. Of the traditional toilet paper used by purchasers, this one is considered the most durable and comfortable to use.

About this item:

• Charmin Ultra Strong has a towel-like texture
• 4x stronger when wet to keep your hands and hips clean (vs. leading 1-ply inexpensive brands in the U.S.)
• Made with a diamond weave texture
• Superior cleaning without sacrificing softness
• Cleans better with less paper and less effort (compared to America's leading single-ply, low-cost brand)
• Charmin Family Mega Roll has 25% more sheets per roll than Charmin Mega Roll
• Cleans better so you can use less (compared to America's leading single-ply, inexpensive brand)

Amazon Presto! Ultra Soft Toilet Tissue

Amazon Presto! Ultra soft toilet paper is soft and durable, especially at an affordable price. Unlike our Seventh Generation Select, this one isn't made from recycled materials and isn't super-luxurious or ultra-sturdy like our Charmin Select. But Amazon's paper does the job well: it doesn't scratch, tear too easily, or leave too much lint.

About this item.

• SUPER SOFT: Leaves less lint (compared to leading super premium soft brands, based on lab tests)
• SEPTIC SAFE: Toilet paper is safe to use in septic systems
• TRY PRESTO: If you like Charmin Ultra Soft toilet paper, we invite you to try Presto Ultra Soft toilet paper!
• Amazon brand, bags contain 20% post-consumer recycled content

Which toilet paper you use is a personal choice, and Smatdeals does its best to recommend relevant merchants and popular brands to our customers.