Innovative Denim Production Technology, SHEIN's Sustainable Fashion Initiative Goes One Step Further

A green "printer" for denim fabrics

Making denim production more environmentally friendly and efficient is the common wish of both consumers and producers who love denim products. The cold transfer denim technology solution jointly developed and innovated by SHEIN and NTX is a digital printing technology that realizes the denim effect that can only be achieved by multiple washings. After the computer completes the drawing, the digital printer will print the active ink into the yarn through pressure, forming the denim pattern and effect directly on the fabric, minimizing the consumption of water resources, while achieving better color reproduction and color fastness.

It is worth mentioning that the ink applied in the process technology is also an environmentally friendly ink developed by SHEIN independently and patented, with a high color fixation rate and high color fastness characteristics. Compared with ordinary ink, environmentally friendly active ink can effectively reduce the use of additives, reduce the use of water, electricity, and steam, and reduce sewage discharge.

At the same time, the cold transfer printing technology also improves the production and operating environment of the denim factory and staff. Operators no longer need to contact with chemicals, there is no need to carry out multiple repetitions of the dip dyeing and washing operations, just need to transfer the drawings in the computer to the cloth, and then through the laser cutting can be obtained denim fabric slices for sewing.

Flexible on-demand fashion and green technology superposition

Based on the flexible on-demand fashion model, SHEIN has once again revolutionized its production process by combining cold transfer technology with a flexible on-demand production model to continuously contribute to the high-quality and sustainable development of the fashion industry. Cold transfer denim technology is highly compatible with SHEIN's on-demand flexible supply chain business model. Compared to traditional denim technology, cold transfer denim fabrics can be printed on demand and controlled in real-time without the need for minimum order quantities or excessive purchasing waste. Based on market feedback, when the sales trend of a denim product is positive and there is a need to increase subsequent production, on-demand printing can be used to print the exact amount of denim fabric needed, minimizing production waste and inventory risk. The flexible on-demand model + cold transfer printing technology brings the flexible, agile, nimble, and on-demand nature of SHEIN's supply chain innovation into fuller play.

Moreover, consumer needs are better met on an environmentally friendly basis. Cold transfer printing technology can be used like a "printer" to print wash effects on white fabrics with additional patterns, prints, tie-dye, and gradients...... consumers can have more customized and personalized denim-style products.

Helping the industry achieve high-quality and sustainable development

In fact, over the years, SHEIN has always insisted on implanting the concept of sustainability into all aspects of the value chain, not only minimizing production waste and inventory buildup based on the flexible on-demand fashion model, and actively applying environmentally friendly materials and innovative technologies, but also making sustained efforts in the areas of raw materials, production and manufacturing, product packaging, and recycling, so that the concept of sustainability has been rooted in SHEIN's daily operations.

To promote the recycling of fashion products, SHEIN has launched the SHEIN Exchange second-hand clothing platform, which enables users to realize one-stop selling or purchasing of SHEIN second-hand goods, allowing consumers to participate in the action of recycling fashion, extending the use cycle of products and reducing waste.