Brand Collection | 2024 Future Tech Functional Style Trends

From the design of smart wearable devices to the use of high-tech fabrics, all will bring new changes to the fashion world. To summarise, the emergence of the trend of integrating technological sense elements in 2024 reflects not only the continuous development and change of the fashion world, but also people's pursuit of beauty and attitude towards life. At the same time, we should also realise that fashion is not only a display of appearance, but also a reflection of life attitude and values.

[NILøS] Japanese designer Tatsuro Horikawa has launched NILøS, a collection of minimalist lifestyle basics that is affiliated with his avant-garde label Julius. Like Julius' MA collection, NILøS translates Julius' signature dark mood into a new form of elemental menswear, with a focus on impactful basics with military-inspired utilitarian designs.

[HELIOT EMIL] The fashion world tends to shy away from this sort of thing, often adopting silver and white retro-futurism as shorthand for things techy and seemingly happy to stop there.With Heliot Emil, it's quite the opposite, with their focus on what's next. The brand's aesthetic is hard-edged, sleek, streamlined, features tons of hardware, and isn't particularly moody. Interestingly, there is an unexpected poetry to the spring lineup of man meets AI that relates to the increase in draping, taking on classical and deconstructed forms. Heliot Emil is a brand that is definitely intentional, and technology seems to bring or reveal an unexpected softness to it.

[BLACEMERLE] Seoul, South Korea-based fashion brand BLUEMARBLE has embarked on an intergalactic journey with its Fall/Winter 2024 "Chasing Stars" collection. Inspired by Kidlat Tahimik's movie "Aromatic Nightmares", the collection echoes the story's theme of infinite curiosity. Anthony Alvarez blends Filipino roots with a global travel fetish, crafting a narrative that echoes humanity's shared dream of space exploration, in keeping with the spirit of the brand's iconic image of the planet, the blue marble.

[Ojos] Korean women's functional style brand, with a unique style of tailoring to highlight the fashion circle, to obtain a large number of fashion tug sister's favorite. This brand is more of a reflection of women in the current trend of thinking.