Opportunity knocks! Amazon's first big sale day of 2024

"Today's Sunday US Saturday, unit volume lowest in a week"

"It turns out that as soon as I said the single volume dropped, everyone was more enthusiastic, including me!"

Some sellers not only plummeted in sales, but advertising costs are much more than before. With the introduction of various Amazon policies, coupled with the competition between platforms, the pressure on sellers is increasing. And to boost sellers' sales, Amazon announced a spring sale.

According to the official news of Amazon, Amazon US station will hold a March sale from 20 March 2024 to 25 March 2024, which is the first time for a North American station to hold a large sale in spring. In addition to this, the European site's spring sale will also be held at the same time, while the Japanese site will hold its April monthly sale from 29 March to 1 April.

During the event, there are discounts on warm-weather essentials such as spring fashions, outdoor furniture, lawn, and garden essentials, cleaning and organizing products, and more. All shoppers can purchase specials, including deals on Amazon devices like the Echo and Kindle, with Prime members receiving exclusive offers.

These include up to 50 per cent off select beauty products; up to 50 per cent off select sports and outdoor equipment; up to 40 per cent off select home products; up to 40 per cent off select spring apparel; and up to 40 per cent off select electronics.

For sellers, March is also the time when they can go to shelve new products, and the event day is a good time to test new products and build up traffic, as well as preview several annual promotions that follow.

However, a lot of sellers were painless about the promotion, "The promotion is just a holiday for head sellers to harvest traffic and non-head sellers." Many sellers feel whether consumers simply don't know about this big promotion day, so they don't seem to have great expectations for this event day. In addition, after every big promotion day, sellers are most worried about return issues and buyer reviews.

Therefore, Amazon promises that customers can shop with confidence during the spring sale without worrying about the speed of delivery.

"Delivering a wide variety of products quickly and reliably is a cornerstone of Amazon's service to our customers and has long been a priority for us."

"We have more than 300 million items available for free delivery and tens of millions of our most popular items available for free same-day or one-day delivery. Last year, we achieved the fastest global delivery ever for Prime members, with more than 4 billion items arriving the same or next day."